In the last decade, consumers have been getting more and more conscious about their health, most importantly about what they eat and drink.
This increased consciousness highly reflects on their food and beverage buys. Not only does the public want healthier alternatives, but they are also looking for brands that promote a healthy lifestyle.
In the beverage industry, consumers are moving away from once super-trendy carbonated drinks and turning to healthier drinks alternatives, with bottled water at the top of these alternatives.
Bottled water is currently the highest selling soft drinks category in terms of volume, now surpassing carbonated drinks, with more than 240 billion litres sold annually and with an annual growth of 3% in volume in Canada in 2015.
Not only does bottled water have a key place on the beverage market right now, but there is a high potential of growth in two subcategories: enhanced waters and large serving sizes. In developed markets, enhanced waters are an even more appealing healthy alternative to carbonated drinks than still water.
Consumers are not only looking for healthy products, they want convenient healthy products. Bottled water’s light plastic packaging makes it a perfect fit for on-the-go consumption and is another explanation for the market’s growth as the demand for such practical product is increasing.
Passport – Euromonitor International – Feb 2016 Botted Water in Canada
Passport – Euromonitor International – Sept 2013 Bottled Water: Finding The Profit Admist The Volume
Article provided by Naya Water.