A Restaurateur's Guide to Instagram

Posted by Flanagan Foodservice on Aug 9, 2018 11:16:20 AM

288,372,072

That’s the number of #food hashtags globally on Instagram, rising minute by minute.* (It's actually risen by four million since our last count in November 2017.)

To say that Instagram’s food community is an impactful marketing channel for your restaurant business is an understatement. Restaurateurs need always to be thinking about how every element and square inch of their restaurant can be used to create their unique brand and be “Instagram worthy.”

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Tags: Keep Up With Trends, Marketing Your Restaurant, Maximize Profits

The Last (Plastic) Straw

Posted by Flanagan Foodservice on Jul 17, 2018 3:08:00 PM

It’s estimated that Canadians use more than 50 million plastic straws every day (typically for only a few minutes). ¹ These straws then live in landfills and in the earth’s oceans for hundreds of years. More than 330,000 pieces of plastic waste were picked off of 2,800 kilometers of Canada’s shoreline in 2017, including more than 15,000 straws.²

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Tags: Marketing Your Restaurant, Keep Up With Trends

All About The Brand

Posted by Flanagan Foodservice on Mar 9, 2018 2:07:00 PM

When running a restaurant, you can have the best food, the lowest prices and the most courteous staff, and still not find people coming through your doors as often as you’d like.

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Tags: Maximize Profits, Marketing Your Restaurant

Create an Experience with Nostalgic Food

Posted by Flanagan Foodservice on Jan 5, 2018 2:13:00 PM

It is a cliché that restaurants sell not food and drink but rather “an experience.” It’s cheesy, but it’s true. Restaurants address a basic human feeling – hunger – but they also set in motion feelings of excitement, anticipation, romance, and comfort and warmth with family and community. In doing so, they often appeal to our sense of nostalgia.

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Tags: Maximize Profits, Marketing Your Restaurant

Foodservice Disruptor: The Meal Kit Trend

Posted by Flanagan Foodservice on Oct 11, 2017 9:45:16 AM

Like the plethora of phone apps and the massive retail presence that is online ordering via organizations like Amazon, Netflix, Uber and Just Eat, meal kits are out there and slowly becoming a potential disruptor to the bricks-and-mortar restaurant industry. They answer a simple question asked by consumers: “Can I stay at home and have a great meal?”

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Tags: Marketing Your Restaurant, Maximize Profits

Social Media Tips to Improve Your Bottom Line

Posted by Flanagan Foodservice on Aug 10, 2017 2:31:57 PM

Don’t restaurateurs have enough on their plates?

From faltering economies to fickle diners seeking new food trends and tastes, restaurant owners and operators have enough to juggle without adding something called social media to the list.

But hold on: it might be “because of social media” rather than “despite social media” that restaurateurs could see improvements to their bottom line.

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Tags: Marketing Your Restaurant, Maximize Profits, Featured

Celebrating Food Day Canada: Interview with Anita Stewart

Posted by Flanagan Foodservice on Aug 4, 2017 9:00:55 AM

Anita Stewart is an author and food activist, and for her service to and expertise in gastronomy – especially regarding Canadian cuisine – she has been named a Member of the Order of Canada as well as having been installed as Food Laureate of the Ontario Agricultural College at the University of Guelph.

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Tags: Ingredient Spotlight, Marketing Your Restaurant, Canada

Understanding the 7 Canadian Eater Archetypes

Posted by Flanagan Foodservice on Aug 3, 2017 10:10:06 AM

Technomic has segmented consumers into seven varying Eater Archetypes to provide an industry-standard that ensures the proper psychological understanding and reflection of the foodservice consumer.

It’s not enough to understand just demographics of any particular segment, but also their values, motivations, and pain points when dining to generate deeper loyalty and more frequent usage of your operation among these archetypes.

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Tags: Marketing Your Restaurant, Maximize Profits

Menu Engineering: Winning with Local

Posted by Flanagan Foodservice on Aug 1, 2017 9:00:05 AM

Beautiful plate presentation, smooth operating kitchen staff, and consistent food sales are the dreams of every chef.

These days, however, guests are asking for much more than just "hot food hot" and "cold food cold," as the old adage goes. They want to know who cooked their food and where it came from.

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Tags: Marketing Your Restaurant, Maximize Profits, Menu Makeover, Ontario

Generate a New Revenue Stream with Skip the Dishes

Posted by Flanagan Foodservice on Jul 25, 2017 12:00:45 PM

Skip the Dishes popped up as an online food delivery service in Saskatoon in 2013 and grew quite quickly until it was purchased by a similar British company, Just Eat, in 2016.

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Tags: Keep Up With Trends, Marketing Your Restaurant, Maximize Profits

About Flanagan Food News

Flanagan Food News is your resource for foodservice industry trends, ingredient inspiration, and tips to maximize profit. An extension of the Flanagan brand, Flanagan Food News shares your passion for foodservice.

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